A blog for social media communicators at MIT
Popular Categories
Tag Cloud
admissions
alumni
analytics
audience
Automation
Blogging
call-to-action
case studies
Commencement
content
engagement
events
Facebook
goals
group
hashtags
images
Instagram
Linkedin
links
listening strategies
negativity
networking
news
photography
priorities
questions
replying
Storify
strategy
student life
students
success
timing
trends
Twitter
Tag
social media
How We Use Slack
May 11, 2017
MIT has a very collaborative social media community centered around the Social Media Working Group (SMWG). The group is composed of staff who either directly manage a social media platform for an MIT department, lab or center, or manage a person who does. There are currently 150 members on the official list, but I...
Read the PostWhat You Need to Know About Social Media Analytics Tools
September 21, 2016
I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...
Read the PostWhy Use Images?
May 17, 2013
I'll tell you why. People process visual information faster. Some concepts are better explained by an image than by text. Posts with images usually get more engagement. Images generally take up more space in the news feed. Images interrupt long passages of text in a good way. Pages on your website that don't have...
Read the Post